Insights into e-commerce and digital strategy.
We share experiences, guides and practical insights in e-commerce, AI, digital solutions and strategy. Here you will find analyses, trend insights and examples from real projects.
Make sure your Black Friday promotions comply with price information laws
It's now time to plan for promotions during Black Friday, Black Week, Cyber Monday, Christmas shopping and the sale after Christmas. The comparison price should be the lowest price in the last 30 days, but there are some exceptions. It will be important to work with a pricing strategy.
Accessible e-commerce for everyone – Tips for improving your site
In the final part of the article series on Accessible e-commerce for everyone, we will provide some summary tips for improving your site. In the previous parts, we have reviewed customer needs and legal requirements, inclusive design and structured flows, as well as well-thought-out front-end and guiding texts.
Restaffed – the new store experience
Restaffing is an overhaul for the stores where they can create added value with their staffing with the help of new technology. Together with HUI, Swish has produced a report to better understand the digitization of the retail trade. They are looking at how we can work with smart solutions to make better use of resources and increase profitability while improving the service to the customers.
The report E-barometern Q1 2023
When the first quarter is summed up in the report E-barometern, the total result for e-commerce in Sweden ends up in line with the average figure for 2022, -7%, slightly better than the corresponding quarter last year. The theme of the report is international e-commerce, sustainability and used online.
New rules for price information - a modernized consumer protection
On May 1, 2022, the new Consumer Purchase Act came into force in Sweden and on September 1, 2022, a modernized consumer protection. During a webinar, Advokatfirman Delphi focused on the new rules on price information.
Unified commerce – the customer in the center in real time
Googling on Unified commerce today gives more than 107 million hits, so there is no doubt that it is a business strategy that is relevant in today's business. When talking about Unified commerce, seamless retail, the retail company puts the customer at the center and creates a technical infrastructure around the consumer.
A personal store front in the online store
When you walk past a store front in a store, you sometimes see something that you get stuck for. This even though the decorator has not done it for me. It could just as well be products that are not at all interesting to me that are displayed. In an online store, on the other hand, there are all possibilities to display a personal store front. The technology to achieve this in e-commerce is easily accessible and ready to be implemented today.
Pre D-Congress 2021
On March 11, we would gather at the Swedish Exhibition Center in Gothenburg to meet at D-Congress and talk e-commerce. But we have to do that on October 28 this autumn and instead got a warm-up at the Pre D-Congress which was broadcast digitally. Together, we can shape an agenda in a time that is uncertain, where digital is first. The industry has become even more dynamic, companies have had to find their way forward with changing customer behaviours and quick decisions.
Live video shopping
Svensk Digital Handel invited to a webinar to talk about one of the trends we are looking at right now - live video shopping. Tom Xiong, who is one of the founders of The Digital Dragon, a podcast that addresses digital trends in the East that will affect the West, went through how the trend is growing in China and has made its way to Sweden.
E-commerce and consumer law
When selling and marketing online, there are many legal issues to keep in mind. In addition, many new consumer rules are underway. A novelty is that companies that break consumer rules can risk high fines - penalty fees of up to 4% of sales.
Advanced Data Analysis D-Congress
As we have written before, we at 3bits offer a new service called Advanced Data Analysis, where we help companies dig into their customer and sales data. The purpose of the service is to provide new insights about the company’s products, customers, and campaigns that can later be a foundation for data driven decisions.
Dr Kry and the Health Services
About how digital health centrals and e-commerce pharmacies with home delivery open the door for customer focus in health care, and how the cooperation between e-commerce and services take the overall service to a new level.
