The family business Textilhuset Swelogent is a textile wholesaler with a complete range in textiles, sewing, sewing accessories, yarn and needlework. Their customers include shops, schools, studios, theatres, tailors and study associations. Since the online store was launched in 2010 together with 3bits, several solutions have been developed for a better shopping experience for customers, where personal login is one of the latest projects.
Shared accounts provided less flexibility
Some of the problems with shared accounts at the same company or school was that it was not possible to have individual passwords. When someone forgot the password and chose to change it to get a new one, everyone needed to find out. There were difficulties with it. In the same way, it was not possible to have individual shopping baskets, but they had to be shared by the entire business. Another concern was that customers were applying for accounts unnecessarily when there was already a joint one, which created extra administration.
Facilitates when ordering
Nowadays, each employee has the opportunity to get a personal login that is linked to the same business, but with their own password and their own shopping cart in the web shop.
The solution was also developed to make it easier for those who place orders for several different businesses by allowing you to have several accounts linked to your e-mail. For example, it could be a teacher who works at several different schools. You choose which business, school or company you want to order from, but can have:
- Separate shopping baskets.
- Default delivery addresses.
- Personal password.
It is also easier to reset passwords and it is then only the own password that is affected and not the common one for the entire business.
Quickly become popular
Using personal login has quickly become popular in the online shop. Many customers are now using the new solution and there is also development potential for more future functions within the project.
Being able to address a specific person in the business and having one user per person gives a great advantage to being able to create a better customer experience. There is always an interest from Textilhuset to expand the site with new functions that make it easier for users and inspire purchases.
