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Insights into e-commerce and digital strategy.

We share experiences, guides and practical insights in e-commerce, AI, digital solutions and strategy. Here you will find analyses, trend insights and examples from real projects.

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Make sure your Black Friday promotions comply with price information laws
October 15, 2025

Make sure your Black Friday promotions comply with price information laws

It's now time to plan for promotions during Black Friday, Black Week, Cyber Monday, Christmas shopping and the sale after Christmas. The comparison price should be the lowest price in the last 30 days, but there are some exceptions. It will be important to work with a pricing strategy.

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Accessible e-commerce for everyone – Tips for improving your site
June 26, 2025

Accessible e-commerce for everyone – Tips for improving your site

In the final part of the article series on Accessible e-commerce for everyone, we will provide some summary tips for improving your site. In the previous parts, we have reviewed customer needs and legal requirements, inclusive design and structured flows, as well as well-thought-out front-end and guiding texts.

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D-Congress 2025 – Bridging borders, building future
March 31, 2025

D-Congress 2025 – Bridging borders, building future

More visitors, a larger exhibition and more interesting seminars, D-Congress 2025 lived up to high expectations. We heard insights from many of our larger and smaller retailers and suppliers where this year's theme was Bridging Borders – Building Futures with a focus on global e-commerce, intuitive e-commerce, regenerative retail and brand brilliance.

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PostNord Retail Day 2025 – A time of opportunity in a changing world
March 18, 2025

PostNord Retail Day 2025 – A time of opportunity in a changing world

As usual, PostNord Retail Day offered many insights and future prospects, even if the program was shorter than usual. The annual report of E-barometern was presented together with Swedish consumers' online favourites. We gained insight into both KappAhl's and Åhléns' initiatives.

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Nordic Retail Summit 2024
October 10, 2024

Nordic Retail Summit 2024

Swedish Trade invited to Nordic Retail Summit – a packed day with really good speakers. Representatives from trade, politics and authorities met to inspire and discuss the future of trade, everything from AI, the green transition and safe trade.

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PostNord Retail Day 2024 –  Stable e-commerce growth in an increasingly complex world
October 08, 2024

PostNord Retail Day 2024 – Stable e-commerce growth in an increasingly complex world

The fourth quarterly report in a row for the report E-barometern shows a positive development for e-commerce. As household consumption space becomes larger, e-commerce follows. But with an increasingly complex world around us, new opportunities arise with changed consumer behaviour.

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Accessible e-commerce for everyone - Well-thought-out frontend and texts that guide
August 29, 2024

Accessible e-commerce for everyone - Well-thought-out frontend and texts that guide

In the previous parts of the article series on Accessible e-commerce for everyone, we went through customer needs and legal requirements as well as inclusive design and structured flows and processes. In the future, we will also look at tips for customizing and improving your site. In this part, we focus on well-thought-out frontend and texts that guide.

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Accessible e-commerce for everyone – Structured and inclusive design
July 04, 2024

Accessible e-commerce for everyone – Structured and inclusive design

In the first part of the article series on Accessible e-commerce for everyone, we reviewed the customers' needs and legal requirements. In this part, we focus on inclusive design and structured flows and processes.

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The report E-barometern Q1 2024 – Sustainable e-commerce under economic pressure
May 27, 2024

The report E-barometern Q1 2024 – Sustainable e-commerce under economic pressure

Many now see that a turnaround could be underway in the second half of 2024 with more room for both individuals and businesses to increase consumption and investment. Focus areas in the report E-barometern Q1 are international trade, sustainability and circular trade.

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Litium's B2B report on digital sales
May 08, 2024

Litium's B2B report on digital sales

The eighth edition of Litium's report on digital B2B trade is based on a study in January 2024 in Sweden, Norway, Denmark and Finland. A majority of B2B companies expect their digital sales to increase over the next three years. Increased optimism is seen compared to the previous year.

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Innovation for impact - D-Congress 2024
March 26, 2024

Innovation for impact - D-Congress 2024

Once again, a packed D-Congress in March where one day is not enough these days, the program started already after lunch on Wednesday. This year's theme was Innovation for impact, where sustainability issues, new technology, profitability focus, circular business models and logistics challenges for commerce came together on the various stages and on the exhibition floor.

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PostNord Retail Day 2024 –  The e-commerce map is being redrawn and growth is gaining momentum
March 12, 2024

PostNord Retail Day 2024 – The e-commerce map is being redrawn and growth is gaining momentum

Although e-commerce showed a negative growth of 2% for the full year 2023 according to the report E-barometern, e-commerce is now predicted to have come out of its worst crisis and is on the way to increased growth and increased parcel volumes going forward. The second half of 2023 was better than the beginning. Price-focused consumers and e-retailers who switch to profitability characterize e-commerce during the year.

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