Report on Swedish consumer behavior during the pandemic

  31 Aug 2021

Boston Consulting Group, BCG, has examined the attitudes and expectations of 1,000 Swedish consumers during the pandemic.

Rapport BCG

The pandemic has accelerated the transition from in-store to online, as we have seen in many places. 38% of those who have shopped more online state that they will continue to do so. Home, health and food products were winners and are expected to continue strong. Since the start of the pandemic, 45% have consumed more sustainable alternatives. That sustainability has an increased weight can be seen across all product segments, ages and income levels. After the pandemic, 32% state that they want to see shops as a place where you want to be inspired and be social. Investing in flagship stores and inspiration-driven showrooms at premium locations rather than having a large store network of standardized ones can be a way forward to develop the store of the future for retailers.

David Sandberg, partner at BCG and expert in e-commerce, comments that it is eventful months that are expected for retailers in the future as we now switch to a new normal mode, while many consumers look forward to both indulging and socializing again.

Read the full report from BCG.