Postnord, in collaboration with Svensk Digital Handel and HUI Research, released the e-barometer for December 2020, where we could see that December was the record month that many of us anticipated. With an increase of 50% compared to December 2019, the year was closed with the highest growth for any month in 2020.
As many as 85 percent of Swedes e-shopped, most increased the grocery trade by an incredible 275%, followed by children's products and toys.
During Retail Day in September, the forecast was for 33% growth for e-commerce in Sweden for the full year 2020. On 23 February, the E-barometer for 2020 will be presented, the indications point to a significantly higher full-year figure. Do not miss to sign up for Retail Day 2021, which will be a digital broadcast this spring.
Download the entire report from Postnord.
