Voyado was founded in 2005 and is the ultimate solution for personalization and relevance across all channels. Headquartered in Stockholm, Sweden, the company has approximately 280 employees around Northern Europe dedicated to helping over 300 retailers and e-commerce companies engage their customers and create elevated shopping experiences.

In December 2021, Voyado acquired Apptus, unveiling the Voyado customer experience cloud: a multichannel marketing platform for increased customer loyalty and a product discovery engine for e-commerce growth.

Voyado CXP



A personal store front in the online store

There are several ways to showcase recommendations on an e-commerce site, it can be anything from the hero image on the start page or category page where, for example, custom promotional offers or products that get extra focus, or product recommendations in various forms where you can show products suitable for, or alternative purchases. It can also be about personalizing the search function so that it becomes more relevant, or the navigation when there are a variety of choices.

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