PIM, Product Information Management, can easily be described as a system with efficient processes to easily handle information about products. The focus is on being able to market and sell the products with the same conditions in all current sales channels with consistent product information. Something that becomes more important as the number of channels increases.
Sell more products
With a good PIM solution, you can handle product information in a central system in an efficient way and can ensure high quality information. Regardless of channel or market, you can get an overview and manage the information that helps to sell your products. If you can offer more and relevant product information than the competitors, the chances increase that you will finally receive the order. From the business system often comes limited product information that needs to be enriched with selling images and text. It's also easy to add relationships to other products to create additional sales and display accessories, or perhaps alternative products. When everything is now more and more about omnichannel, it is also important to be able to meet the customer regardless of channel with access to the same product information.
More efficient solution with better quality
If you are several who work with the product information, and receive information from different sources, it is easier to handle in one and the same system with all master data. To really be able to trust the information that is displayed. The work processes will be more efficient and the quality better when a holistic approach is taken to the product information. In some cases, it will be possible to work in parallel, which means that the products can be published more quickly to the market.
Catalogs and manuals
If you need a catalog or manual, make sure you find a PIM solution that makes it possible to create catalogs and product sheets based on the information already in the PIM system.
We have many years of experience in e-commerce and product information management and can help find a suitable PIM system for your business.
We can help with an efficient solution for product information.