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It is not about cheaper development – it is about higher ambition

We began shifting gears in earnest in late 2024. Not because we had a ready-made plan, but because it became clear that something fundamental was changing in our craft – something we couldn't simply wait out. I have been in this industry long enough to have seen a number of "this changes everything" waves come and go without actually changing all that much. This is not one of those times.

A year and a half later, I know a great deal more. At the same time, I remain humbled by the rapid pace of development and uncertain about where things will ultimately land. Yet, enough has become clear for us to articulate our perspective and explain why we are changing both our way of working and our collaboration models.

Below is a summary, you can read the full text at 3bits.se.

Expectations are raised

The major shift isn't that building the same systems as before is becoming cheaper, it is that expectations for digital products are rising. Those who derive the most value from AI-driven development are the ones who already possess a deep understanding of systems development. They know what to ask for, how to ask for it, what to question, and when a result looks convincing but is nonetheless incorrect. We foresee a shift in the focus of our work. More time spent on solution architecture and advisory services, and less on actual code production. Consequently, we are restructuring our organization so that more of our developers work closer to the client and take greater responsibility for the project as a whole. Our strength lies in our ability to operate across the entire spectrum – from architecture and requirements gathering to coding, quality assurance, and operations.

New collaboration opportunities

As the pace of development changes, the way we collaborate needs to change too. What we are essentially agreeing on is what needs to be done, in what order, and at what speed. We want to place this agreement at the heart of our partnership, which is why we are introducing a "retainer" model – a subscription-based arrangement with a fixed monthly fee, where the level is set according to your desired delivery pace. A faster pace at a predictable cost. Fixed-price and time-and-material projects will still be an option, but we believe many will appreciate this new form of collaboration.

Our guarantees apply in exactly the same way, regardless of the tools used during development. AI is changing how we work, but not our responsibilities. We use subscription models exclusively where neither our data nor our clients' data is used for training or troubleshooting. Furthermore, we have built a proprietary solution featuring a local language model and dedicated GPU power that reviews every request before it leaves our network. Personal data and other sensitive information are anonymized.

Ultimately, the decision regarding the extent of AI usage and which subsystems it should be applied to rests with you. Our role is to provide an honest assessment of the impact on speed and opportunities, the implications for control, and the associated costs.

These are undoubtedly exciting times. The entire industry is being transformed, and no one knows exactly how it will unfold. We believe the most successful companies will use AI to raise their ambitions rather than simply cut costs.

We would be happy to assist you on that journey.