Insights into e-commerce and digital strategy.
We share experiences, guides and practical insights in e-commerce, AI, digital solutions and strategy. Here you will find analyses, trend insights and examples from real projects.
Accessible e-commerce for everyone – Structured and inclusive design
In the first part of the article series on Accessible e-commerce for everyone, we reviewed the customers' needs and legal requirements. In this part, we focus on inclusive design and structured flows and processes.
Accessible e-commerce for everyone - Customer needs and legal requirements
From 28 June 2025, e-commerce among other things, must live up to accessibility requirements for people with disabilities – even temporary ones. In the past, this has only been a legal requirement for the public sector. What do the new EU rules mean in practice and what do customers' needs look like?
The QR revolution in commerce
Svensk Handel and GS1 Sweden organized a webinar about the business benefits 2D codes - the next generation of barcodes create for you as a retailer. They also showed examples from H&M and practical guidance on how the store can get started and benefit from QR codes.
Restaffed – the new store experience
Restaffing is an overhaul for the stores where they can create added value with their staffing with the help of new technology. Together with HUI, Swish has produced a report to better understand the digitization of the retail trade. They are looking at how we can work with smart solutions to make better use of resources and increase profitability while improving the service to the customers.
A flexible checkout for B2B
Have you shopped on a consumer site and wished that there were equally flexible checkout solutions for B2B online as well? Then a payment platform can be something to look at more closely to simplify purchases digitally for companies.
E-commerce and consumer law
When selling and marketing online, there are many legal issues to keep in mind. In addition, many new consumer rules are underway. A novelty is that companies that break consumer rules can risk high fines - penalty fees of up to 4% of sales.
Shoptalk 2019 – Part 2
AI and Machine Learning was in focus during the conference Shoptalk in Las Vegas in March. Several are exploring the possibilities with the technologies, just as we have seen in e-commerce during a period.
MasterPass – the Wallet you Always Carry Around
Mastercard’s digital wallet MasterPass will be launched in Sweden during Q1 2015, you can already submit your interest if you want to take part of the pilot testing. Over 40,000 web stores around the world already use the payment option that can give the mobile commerce the extra push that is needed having the number of tablets and smartphones that are available around Sweden.
Think Omnichannel, Part 4
In the last part we will show a few examples of those who already think omnichannel, and give tips on what to focus on to succeed with omnichannel.
Do you have Swish
I don’t remember when I first got the question if I had Swish the first time, I had never heard of it before. Now, I often ask the question myself, since it is easy to manage payments, you see that the money goes to the right person and it is visible immediately, just as it should be. As someone said, it is like cash, but better. So, do you have Swish?
Think Omnichannel, Part 3
This time, I will bring up the importance of messages in sync in order for a visitor to recognize commercial messages in the present channel, making information accessible to everyone, and the possibility to find your customers when they are ready.
Think Omnichannel, Part 2
This time, I will focus on the possibility to deliver at the customer’s demands, charging the right way and that a customer should be the same customer in all systems.
