Articles

When you walk past a store front in a store, you sometimes see something that you get stuck for. This even though the decorator has not done it for me. It could just as well be products that are not at all interesting to me that are displayed. In an online store, on the other hand, there are all possibilities to display a personal store front. The technology to achieve this in e-commerce is easily accessible and ready to be implemented today.

In the second part on Choosing an e-commerce platform, we will develop the reasoning about having a clear strategy because an important part to have in mind is what your business model looks like now and how you plan to develop it in the future. Different platforms are good at different things.

For us in Sweden, the e-commerce platform Bizzkit is a new acquaintance to work with, but Danish Hesehus has delivered e-commerce solutions on the in-house developed Bizzkit platform since 2002. Bizzkit has seamlessly linked PIM, DAM and CMS with an open API architecture to build headless e-commerce.

Last month, I wrote about when we attended Sitecore Symposium 2014 in Barcelona in September. Here are a few more reflections that we brought home from the event. We should stop making assumptions about content, and test more. How gamification can be positive for customer loyalty and engagement. And for those who have a need to manage and analyse external web sites as it was an ordinary Sitecore site at the same place, FXM will be fully integrated in Sitecore 8.