Articles

The autumn edition of PostNord Retail Day was held digitally with the theme of Winning business models and channel strategies in a phygital landscape. E-commerce, which has been strong for a long time, coincides with the physical stores, and in the new existence the search for sustainable and profitable experiences continues. We were treated to both inspiration and tips from e-retailers and researchers, as well as a review of the quarter's report E-barometern.

As usual, PostNord Retail Day is something for all of us in the e-commerce industry to look forward to. A morning with focus on optimizing the customer experience where logistics and delivery experience are of great importance. The day began with the presentation of the annual report E-barometern for 2021.

On March 11, we would gather at the Swedish Exhibition Center in Gothenburg to meet at D-Congress and talk e-commerce. But we have to do that on October 28 this autumn and instead got a warm-up at the Pre D-Congress which was broadcast digitally. Together, we can shape an agenda in a time that is uncertain, where digital is first. The industry has become even more dynamic, companies have had to find their way forward with changing customer behaviours and quick decisions.

In the second part of the conference Di e-commerce, we continue to talk about the strong growth e-commerce has had this year in Sweden and get to see trends and how quickly e-retailers have been forced to change to meet new customers and customer needs.

What has become a bit of a tradition, to go to Borås in the end of September for a packed e-commerce conference - PostNord Retail Day, became, like everything else lately, a little different. Instead, the conference was run completely digitally for one afternoon. Of course, we missed being able to physically meet and watch all the interviews and presentations live, but Beata Wickbom was, as usual, a skilled moderator.