Articles

There aren’t always a choice for the customer when it comes to how an order should be delivered. But there are those who will do their best to leave the choice to the receiver, to do everything to provide the service the customers want, to have the one specific customer in centre.

There are a lot of functions and mind sets when you talk about omnichannel, some are easier to implement than others. It is important to have in mind that everything can’t work for everyone, or that it is an end in itself to fulfil. The challenge is to find the optimal blend for your business and your customers.

I ordered a pair of GORE-TEX boots for my daughter this summer, which I thought would be slightly too small for the entire season when the winter came. With 365 days purchase on approval, I simply went back to the store and got full refund, six months later. Which makes me a satisfied customer.