Articles

There are a lot of functions and mind sets when you talk about omnichannel, some are easier to implement than others. It is important to have in mind that everything can’t work for everyone, or that it is an end in itself to fulfil. The challenge is to find the optimal blend for your business and your customers.

Many of us do it, most have an opinion about it. Webrooming, checking out the product online before buying it in a store, is interesting for the customers. Or the opposite, showrooming, going to the store to look and feel and then buying the product online.