Insights into e-commerce and digital strategy.
We share experiences, guides and practical insights in e-commerce, AI, digital solutions and strategy. Here you will find analyses, trend insights and examples from real projects.
PostNord Retail Day - From seamless customer journeys to optimized customer experience
As usual, PostNord Retail Day is something for all of us in the e-commerce industry to look forward to. A morning with focus on optimizing the customer experience where logistics and delivery experience are of great importance. The day began with the presentation of the annual report E-barometern for 2021.
Unified commerce – the customer in the center in real time
Googling on Unified commerce today gives more than 107 million hits, so there is no doubt that it is a business strategy that is relevant in today's business. When talking about Unified commerce, seamless retail, the retail company puts the customer at the center and creates a technical infrastructure around the consumer.
Create a profitable e-commerce
Start evaluating e-commerce and follow up on the activities - the important thing is to start the work of optimizing and finding the parts that can be screwed on without suffering customer satisfaction and to focus on things that give customers value. Creating long-term customers who return again and again is often the key to finding profitability.
PostNord Retail Day - The best checkout experience
Once again, it was time for a morning together with PostNord Retail Day, which always manages to inspire and deliver insights for all of us in the e-commerce industry.
Choosing an e-commerce platform part 3 – The organization
In this part of the article series on Choosing an e-commerce platform, the focus is on something that is often forgotten - how to organize yourself around a successful e-commerce and how much work is actually behind a successful venture. E-commerce is not intended to reduce the workload; it is there to increase sales.
10 features I like when I e-shop
Just as well to admit right away - I e-shop happily and often. And has been in the world of e-commerce for a long time in my professional life. It still feels just as fun and just as right. Although much has happened since I first e-shopped in the late 90s, there is still great development potential today. I often see some smart feature or an innovation or idea that moves the industry forward.
Make information available via APIs
It is very common today that we have information spread over several systems. For a product, we can, for example, have product information in a PIM (Product Information Management), information about sales of the product and price in an ERP (Enterprise Resource Planning / Business system) and documents and images connected to the product in a DAM (Digital Asset Management).
Pre D-Congress 2021
On March 11, we would gather at the Swedish Exhibition Center in Gothenburg to meet at D-Congress and talk e-commerce. But we have to do that on October 28 this autumn and instead got a warm-up at the Pre D-Congress which was broadcast digitally. Together, we can shape an agenda in a time that is uncertain, where digital is first. The industry has become even more dynamic, companies have had to find their way forward with changing customer behaviours and quick decisions.
Choosing an e-commerce platform part 2 - Your business model now and in the future
In the second part on Choosing an e-commerce platform, we will develop the reasoning about having a clear strategy because an important part to have in mind is what your business model looks like now and how you plan to develop it in the future. Different platforms are good at different things.
PostNord Retail Day – Circular e-commerce
The theme for this year's first Retail Day, organized by PostNord in digital form, was circular e-commerce and sustainability. The report E-barometern for 2020 was presented with a growth for e-commerce in Sweden for the full year of 40% where the grocery trade online almost doubled.
Requirements for e-commerce in procurement
Every year, the state, the regions, and the municipalities buy goods and services for hundreds of billions through public procurement. Unlike private purchasing, there are regulations that govern how the public sector may make purchases. One of the requirements that has been added in recent years is that e-commerce in some form must exist.
Choosing an e-commerce platform part 1 - The building blocks of e-commerce
Regardless of whether the e-commerce journey starts from scratch or if it is already underway, the choice of e-commerce platform is a large and important decision. A choice that will affect the company for a long time. In this series of articles, we will try to clarify the concepts and facilitate something in the choice for your, probably, most important sales channel. E-commerce!
