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At a crowded Swedish fair in Gothenburg, 2400 gathered at the D-Congress on April 28 - everyone we met was more than happy to finally meet physically and talk e-commerce. The theme was E-commerce as entertainment where we got to listen to inspiring speakers on different stages and the opportunity to meet customers and partners.

Googling on Unified commerce today gives more than 107 million hits, so there is no doubt that it is a business strategy that is relevant in today's business. When talking about Unified commerce, seamless retail, the retail company puts the customer at the center and creates a technical infrastructure around the consumer.

Once again, it was time for a morning together with PostNord Retail Day, which always manages to inspire and deliver insights for all of us in the e-commerce industry.

Just as well to admit right away - I e-shop happily and often. And has been in the world of e-commerce for a long time in my professional life. It still feels just as fun and just as right. Although much has happened since I first e-shopped in the late 90s, there is still great development potential today. I often see some smart feature or an innovation or idea that moves the industry forward.

On March 11, we would gather at the Swedish Exhibition Center in Gothenburg to meet at D-Congress and talk e-commerce. But we have to do that on October 28 this autumn and instead got a warm-up at the Pre D-Congress which was broadcast digitally. Together, we can shape an agenda in a time that is uncertain, where digital is first. The industry has become even more dynamic, companies have had to find their way forward with changing customer behaviours and quick decisions.