Articles

14 Nov 2022

Google Merchant

If you work with e-commerce and are responsible for advertising products, you already know what Google Merchant is. If you don't, it might be good to know a little more about what Google's free service for marketers is, how it works – and why you should use it if you want to display your products in ads from Google Ads and free under the Shopping tab among Google's search results.

15 Sep 2022

PostNord Retail Day - Winning business models and channel strategies in a phygital landscape

The autumn edition of PostNord Retail Day was held digitally with the theme of Winning business models and channel strategies in a phygital landscape. E-commerce, which has been strong for a long time, coincides with the physical stores, and in the new existence the search for sustainable and profitable experiences continues. We were treated to both inspiration and tips from e-retailers and researchers, as well as a review of the quarter's report E-barometern.

31 Mar 2021

10 features I like when I e-shop

Just as well to admit right away - I e-shop happily and often. And has been in the world of e-commerce for a long time in my professional life. It still feels just as fun and just as right. Although much has happened since I first e-shopped in the late 90s, there is still great development potential today. I often see some smart feature or an innovation or idea that moves the industry forward.

07 Dec 2020

Live video shopping

Svensk Digital Handel invited to a webinar to talk about one of the trends we are looking at right now - live video shopping. Tom Xiong, who is one of the founders of The Digital Dragon, a podcast that addresses digital trends in the East that will affect the West, went through how the trend is growing in China and has made its way to Sweden.

28 Sep 2016

Trends and Reflections from Global e-Commerce Summit Part 2

A lot of exiting ideas where presented at Global e-Commerce Summit in Barcelona in May, where new technology has been used to make the shopping experience better for customers in the fashion industry. Technologies with advanced and fast image processing, large touch screens, and VR was presented a nice and considered concept in form of interactive “mirrors”.