Articles

We can soon put another fantastic e-commerce year behind us. Increases in percent similar to the previous years, but probably a much stronger finish than before. No one could have missed both the number of retailer catching on to the trend with Black Friday and Cyber Monday, and the sales increase these days have created in several ways.

Barcelona is a city that always fascinates. The design is present both in the buildings and the clothes. At Global e-Commerce Summit in June, Spanish fashion brands Adolfo Dominquez and Desigual shared some of their strategies to sell fashion online that helped them be successful. They are bold when it comes to e-commerce, and have succeeded.

This time, I will bring up the importance of messages in sync in order for a visitor to recognize commercial messages in the present channel, making information accessible to everyone, and the possibility to find your customers when they are ready.

This time, I will focus on the possibility to deliver at the customer’s demands, charging the right way and that a customer should be the same customer in all systems.

You often hear that a modern store needs modern technology. We live in a constant connected world where the generation with great purchasing power are used to using technology. Why not use the available and constantly evolving technology to think creative in the stores.