Articles

The autumn edition of PostNord Retail Day was held digitally with the theme of Winning business models and channel strategies in a phygital landscape. E-commerce, which has been strong for a long time, coincides with the physical stores, and in the new existence the search for sustainable and profitable experiences continues. We were treated to both inspiration and tips from e-retailers and researchers, as well as a review of the quarter's report E-barometern.

Googling on Unified commerce today gives more than 107 million hits, so there is no doubt that it is a business strategy that is relevant in today's business. When talking about Unified commerce, seamless retail, the retail company puts the customer at the center and creates a technical infrastructure around the consumer.

When you build e-commerce solutions with large amounts of products that also have a lot of text and properties that you want to be able to search among, then the requirements for the search engine you choose increase. To be able to provide lightning-fast and good search results to the customer, a high-performance and scalable search engine is required as a foundation of the solution. One solution we have chosen in several major customer projects is Elasticsearch.

Have you shopped on a consumer site and wished that there were equally flexible checkout solutions for B2B online as well? Then a payment platform can be something to look at more closely to simplify purchases digitally for companies.

In this part of the article series on Choosing an e-commerce platform, the focus is on something that is often forgotten - how to organize yourself around a successful e-commerce and how much work is actually behind a successful venture. E-commerce is not intended to reduce the workload; it is there to increase sales.