Articles

Just as well to admit right away - I e-shop happily and often. And has been in the world of e-commerce for a long time in my professional life. It still feels just as fun and just as right. Although much has happened since I first e-shopped in the late 90s, there is still great development potential today. I often see some smart feature or an innovation or idea that moves the industry forward.

On March 11, we would gather at the Swedish Exhibition Center in Gothenburg to meet at D-Congress and talk e-commerce. But we have to do that on October 28 this autumn and instead got a warm-up at the Pre D-Congress which was broadcast digitally. Together, we can shape an agenda in a time that is uncertain, where digital is first. The industry has become even more dynamic, companies have had to find their way forward with changing customer behaviours and quick decisions.

Regardless of whether the e-commerce journey starts from scratch or if it is already underway, the choice of e-commerce platform is a large and important decision. A choice that will affect the company for a long time. In this series of articles, we will try to clarify the concepts and facilitate something in the choice for your, probably, most important sales channel. E-commerce!

UX - User Experience - the art of guiding our visitors to the completion of their, and our, goals. To convert visitors to customers without losing them along the way. So it's not about color and shape, but how we can influence visitors to navigate and interact with our e-commerce with pace and flow.

In October I was at Di e-commerce which was held at the Grand Hotel in Stockholm. A conference that held a high class in terms of speakers and fantastic framing in this prestigious luxury hotel. During the day, many e-retailers shared their journey in a generous and inspiring way.