Articles

Googling on Unified commerce today gives more than 107 million hits, so there is no doubt that it is a business strategy that is relevant in today's business. When talking about Unified commerce, seamless retail, the retail company puts the customer at the center and creates a technical infrastructure around the consumer.

When you walk past a store front in a store, you sometimes see something that you get stuck for. This even though the decorator has not done it for me. It could just as well be products that are not at all interesting to me that are displayed. In an online store, on the other hand, there are all possibilities to display a personal store front. The technology to achieve this in e-commerce is easily accessible and ready to be implemented today.

On March 11, we would gather at the Swedish Exhibition Center in Gothenburg to meet at D-Congress and talk e-commerce. But we have to do that on October 28 this autumn and instead got a warm-up at the Pre D-Congress which was broadcast digitally. Together, we can shape an agenda in a time that is uncertain, where digital is first. The industry has become even more dynamic, companies have had to find their way forward with changing customer behaviours and quick decisions.

Svensk Digital Handel invited to a webinar to talk about one of the trends we are looking at right now - live video shopping. Tom Xiong, who is one of the founders of The Digital Dragon, a podcast that addresses digital trends in the East that will affect the West, went through how the trend is growing in China and has made its way to Sweden.

The Di e-commerce conference, which was to take place in Stockholm in October, was moved to the digital space like so many other events. It was a day with different cases, approaches and discussions around e-commerce such as how to combine profitability and growth and how e-commerce can become more sustainable.