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During a party this weekend, a bottle of Coca-Cola with a green label appeared on the table. The discussion started immediately, what did the green imply, was it ecological in some way, healthier, or fair trade. All suggestions implied that the content in some form was better than the red original.

If you have really good products, online reviews can be a gold mine, if a product has any flaws, this will be discovered, and hopefully lead to actions, negative reviews can also help you sell more. Most of us read reviews, and we know that they affect the buying decision. It is like getting a tip from a friend, but in this case, you don’t have to be acquainted with the one who shares their opinion.

There aren’t always a choice for the customer when it comes to how an order should be delivered. But there are those who will do their best to leave the choice to the receiver, to do everything to provide the service the customers want, to have the one specific customer in centre.

There are constantly new offers to during a period of time buy a premium membership at different e-commerce sites to receive free delivery and different kind of discounts. The premium memberships may look a little bit different, but they all have one thing in common, to spend more.

I ordered a pair of GORE-TEX boots for my daughter this summer, which I thought would be slightly too small for the entire season when the winter came. With 365 days purchase on approval, I simply went back to the store and got full refund, six months later. Which makes me a satisfied customer.