Articles

Svensk Digital Handel invited to a webinar to talk about one of the trends we are looking at right now - live video shopping. Tom Xiong, who is one of the founders of The Digital Dragon, a podcast that addresses digital trends in the East that will affect the West, went through how the trend is growing in China and has made its way to Sweden.

In the second part of the conference Di e-commerce, we continue to talk about the strong growth e-commerce has had this year in Sweden and get to see trends and how quickly e-retailers have been forced to change to meet new customers and customer needs.

What has become a bit of a tradition, to go to Borås in the end of September for a packed e-commerce conference - PostNord Retail Day, became, like everything else lately, a little different. Instead, the conference was run completely digitally for one afternoon. Of course, we missed being able to physically meet and watch all the interviews and presentations live, but Beata Wickbom was, as usual, a skilled moderator.

UX - User Experience - the art of guiding our visitors to the completion of their, and our, goals. To convert visitors to customers without losing them along the way. So it's not about color and shape, but how we can influence visitors to navigate and interact with our e-commerce with pace and flow.

In October I was at Di e-commerce which was held at the Grand Hotel in Stockholm. A conference that held a high class in terms of speakers and fantastic framing in this prestigious luxury hotel. During the day, many e-retailers shared their journey in a generous and inspiring way.