Articles

About how digital health centrals and e-commerce pharmacies with home delivery open the door for customer focus in health care, and how the cooperation between e-commerce and services take the overall service to a new level.

During Global e-Commerce Summit in Barcelona, we had a few days in June. Filled with exiting and interesting new lessons. It is always rewarding to hear about ground breaking ideas and niches that well performed build great successful companies.

In May I attended e-commerce Stockholm and listened when Pär Svärdsson, CEO, at Apotea, and Anton Jacobsson, CEO at Babyland talked about their recipe to success. We have written about the crucial final mile, before, they talk about transport approach with bouncy steps.

Whether we want to admit it or not, we have been information dependant – the constant information hunt has become a behaviour. It is natural to google a question on the smart phone, tablet or computer, and the page who gets to answer the question is the winner. For those of you who sell online, it is not only important to be in the top search result, but really display the right image of the product to your customers.

Even if the change is massive and demands investments, and obstacles will arise, the entire business can be jeopardized if the transformation to a modern B2B commerce is too slow. It is not an easy task, to handle complicated product and price information, often over multiple pages, systems, and even different currencies and markets. How does your company prepare for this challenge?