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Cyber Monday, the digital version of the large shopping day Black Friday, takes place on December 1 this year. The same day as several e-retailers starts their digital Christmas calendar with offers every day until Christmas. There are probably a lot of us that have been raised with the real Advent calendars or Christmas calendars as children.

It is not likely that you will go to a store, select products and then leave the basket or shopping cart and leave, or go to a competing store. It is more common online, and easier. What you can do about the abandoned carts is more difficult. But there is a lot of potential to getting them all the way through the checkout.

Returns can be an obstacle for many actors in e-commerce, and the effectiveness of return management is always of interest. Most of the ones that I have talked to who are sceptical to order clothes and shoes online, says that they want to try it on before they decide. There are those who try to solve it by free returns or an explicit measure table, and there are those who take it one step further and deliver the package directly to the door and stays to bring any returns back in the truck.

In the previous article about internationalization, we discussed things to have in mind when it comes to deliveries and customs. In this final part of the series of articles, I will mention a few things about organization, time, and how the launch can be handled.

Last time, I mentioned product range, offers, and what to have in mind when you think about prizing and payments. This time, I will focus on delivery options, delivery fees and customs when you are active in several markets.