Articles

On September 16, NetRelations invited to a breakfast seminar together with Episerver in Gothenburg. The focus was analysis and conversion optimization. Maybe you hear or say “We need to drive more traffic”, but how can we work with activities to increase sales?

The reason that we started to work with NServiceBus a few years ago, it that we always have pretty demanding integrations in e-commerce systems where real time in combination with disconnection between different systems is important for the customer experience as well as the demand for up time and stability. The advantages we have seen with NServiceBus is the simplicity in getting the basic structure to work, and instead the focus can be on design of the messages, and mapping of these to respective system.

In the second part of the series of articles about load testing, we will discuss how you can find bottle necks in the system, and examine how much load the system can handle without compromising of the user experience. At 3bits, we often get this question from our customers before a campaign launch or if they of some other reason expect more visitors at the site.

It is not likely that you will go to a store, select products and then leave the basket or shopping cart and leave, or go to a competing store. It is more common online, and easier. What you can do about the abandoned carts is more difficult. But there is a lot of potential to getting them all the way through the checkout.

Is something stopping the customer from logging in to your site? That depends what you offer in exchange. The customer asks: “What’s in it for me?”.