Insights into e-commerce and digital strategy.
We share experiences, guides and practical insights in e-commerce, AI, digital solutions and strategy. Here you will find analyses, trend insights and examples from real projects.
Load Testing Part 3 – QoS Testing
In the third and final part, we look at how load testing can be used as a part of your Quality of Service (QoS) testing. Even if the procedure is mostly the same as a stress test, the purpose is different. And to have maximum output of the load test, this must be reflected in the setup.
Load Testing Part 2 – Performance Tests
In the second part of the series of articles about load testing, we will discuss how you can find bottle necks in the system, and examine how much load the system can handle without compromising of the user experience. At 3bits, we often get this question from our customers before a campaign launch or if they of some other reason expect more visitors at the site.
Will your Parcels Create a Wow Effect for your Customers
I can be positively surprised by a bag in a store. Well, not a regular plastic bag. The ones in thick paper with a appealing print with fancy handles, or a fabric bag in nice colours. It makes the content in the bag even more attractive or better.
Load Testing Part 1 – Introduction
A study from Akamai has shown that 40 % of the users leave an e-commerce site if the page load time is more than 3 s, and 64 % of these users select another site next time the will go shopping. There is a lot to gain by securing that the site will deliver even when the pressure is high.
Cyber Monday Comes After Black Friday
Since 2005, Cyber Monday has been a more and more popular digital alternative, or extension to Black Friday, the massive shopping day that takes place the Friday after Thanksgiving in USA. Cyber Monday takes place on the following Monday, this year on December 1. Last year, we saw more and more Swedish e-commerce companies that went for offers and marketing in an attempt to make this long weekend the natural alternative to checking things off the Christmas wish lists.
Which is your Favourite Colour
During a party this weekend, a bottle of Coca-Cola with a green label appeared on the table. The discussion started immediately, what did the green imply, was it ecological in some way, healthier, or fair trade. All suggestions implied that the content in some form was better than the red original.
Spanish Fashion Online
Barcelona is a city that always fascinates. The design is present both in the buildings and the clothes. At Global e-Commerce Summit in June, Spanish fashion brands Adolfo Dominquez and Desigual shared some of their strategies to sell fashion online that helped them be successful. They are bold when it comes to e-commerce, and have succeeded.
Online Reviews – Yes, Please
If you have really good products, online reviews can be a gold mine, if a product has any flaws, this will be discovered, and hopefully lead to actions, negative reviews can also help you sell more. Most of us read reviews, and we know that they affect the buying decision. It is like getting a tip from a friend, but in this case, you don’t have to be acquainted with the one who shares their opinion.
Shopping Cart Park
It is not likely that you will go to a store, select products and then leave the basket or shopping cart and leave, or go to a competing store. It is more common online, and easier. What you can do about the abandoned carts is more difficult. But there is a lot of potential to getting them all the way through the checkout.
Premium Memberships – Different Conditions, Same Incentive
There are constantly new offers to during a period of time buy a premium membership at different e-commerce sites to receive free delivery and different kind of discounts. The premium memberships may look a little bit different, but they all have one thing in common, to spend more.
Webrooming and Showrooming, More Efficient Window Shopping
Many of us do it, most have an opinion about it. Webrooming, checking out the product online before buying it in a store, is interesting for the customers. Or the opposite, showrooming, going to the store to look and feel and then buying the product online.
Motivate your Customers to Log in to your Site
Is something stopping the customer from logging in to your site? That depends what you offer in exchange. The customer asks: “What’s in it for me?”.
