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B2B
06 May 2015

The Future B2B Commerce Part 2

Why go digital? The answer is quite simple. You should do it to make more money, and you do that if the potential customers places the order with you. To go the digital way opens up for the possibility to offer new types of services that are possible otherwise. And the customer is not the only winner here.

B2B customers e-commerce strategy
B2B
31 Mar 2015

The Future B2B Commerce Part 1

Even if the change is massive and demands investments, and obstacles will arise, the entire business can be jeopardized if the transformation to a modern B2B commerce is too slow. It is not an easy task, to handle complicated product and price information, often over multiple pages, systems, and even different currencies and markets. How does your company prepare for this challenge?

B2B customers e-commerce strategy
Consumer rights
30 Mar 2015

Consumer Rights and e-commerce Law

This February we attended a seminar about consumer rights and e-commerce law at the law office Setterwalls. This is only applicable between B2C, with the purpose to protect the consumer and make trade easier with unanimous regulations in EU. For the new EU consumer rights from June 13 2014, the feeling last year was “We will make some changes and see if it is enough” to “Do it right, otherwise you are heavily fined”.

e-commerce customers
Masterpass
22 Dec 2014

MasterPass – the Wallet you Always Carry Around

Mastercard’s digital wallet MasterPass will be launched in Sweden during Q1 2015, you can already submit your interest if you want to take part of the pilot testing. Over 40,000 web stores around the world already use the payment option that can give the mobile commerce the extra push that is needed having the number of tablets and smartphones that are available around Sweden.

conversion customers e-commerce mobile payment
Symposium
28 Oct 2014

Experience the Experience - Part 2

Last month, I wrote about when we attended Sitecore Symposium 2014 in Barcelona in September. Here are a few more reflections that we brought home from the event. We should stop making assumptions about content, and test more. How gamification can be positive for customer loyalty and engagement. And for those who have a need to manage and analyse external web sites as it was an ordinary Sitecore site at the same place, FXM will be fully integrated in Sitecore 8.

customers e-commerce event integration platform
Cyber Monday
22 Oct 2014

Cyber Monday Comes After Black Friday

Since 2005, Cyber Monday has been a more and more popular digital alternative, or extension to Black Friday, the massive shopping day that takes place the Friday after Thanksgiving in USA. Cyber Monday takes place on the following Monday, this year on December 1. Last year, we saw more and more Swedish e-commerce companies that went for offers and marketing in an attempt to make this long weekend the natural alternative to checking things off the Christmas wish lists.

e-commerce retail customers web