Insights into e-commerce and digital strategy.
We share experiences, guides and practical insights in e-commerce, AI, digital solutions and strategy. Here you will find analyses, trend insights and examples from real projects.
Accessible e-commerce for everyone - Well-thought-out frontend and texts that guide
In the previous parts of the article series on Accessible e-commerce for everyone, we went through customer needs and legal requirements as well as inclusive design and structured flows and processes. In the future, we will also look at tips for customizing and improving your site. In this part, we focus on well-thought-out frontend and texts that guide.
Google Analytics is dead, long live Google Analytics
Install the new GA4 in parallel with the version you use today as soon as possible. The purpose of parallel installations is to start collecting new data as early as possible.
Data for Decisions – Why
When it comes to decisions in e-commerce, you should always make these based on data and not gut, since there are powerful tools today, there is no reason to guess or just go with the gut.
Storytelling in e-commerce, Part 3: Present the Story
You are determined to try storytelling at your site, and you have a story to tell. The exiting part starts now – you go from idea to reality. How do you present the story online?
Storytelling in e-commerce, Part 2: Finding your Story
Ok, storytelling sounds good. We want to create a strong relationship with our customers, and strengthen our brand. We want more content at the site. How do we find a story?
Storytelling in e-commerce, Part 1
We love stories! The occurrence of storytelling is as old as human beings. We see that storytelling has the same grip of us now as for thousands of years ago every day with our enormous consumption of movies, book, games and not at least commercials. You create an extra dimension for the customer’s experience by writing a story about a product, a trade mark, or a company.
