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When the first quarter is summed up in the report E-barometern, the total result for e-commerce in Sweden ends up in line with the average figure for 2022, -7%, slightly better than the corresponding quarter last year. The theme of the report is international e-commerce, sustainability and used online.
On May 1, 2022, the new Consumer Purchase Act came into force in Sweden and on September 1, 2022, a modernized consumer protection. During a webinar, Advokatfirman Delphi focused on the new rules on price information.
Googling on Unified commerce today gives more than 107 million hits, so there is no doubt that it is a business strategy that is relevant in today's business. When talking about Unified commerce, seamless retail, the retail company puts the customer at the center and creates a technical infrastructure around the consumer.
When you walk past a store front in a store, you sometimes see something that you get stuck for. This even though the decorator has not done it for me. It could just as well be products that are not at all interesting to me that are displayed. In an online store, on the other hand, there are all possibilities to display a personal store front. The technology to achieve this in e-commerce is easily accessible and ready to be implemented today.
On March 11, we would gather at the Swedish Exhibition Center in Gothenburg to meet at D-Congress and talk e-commerce. But we have to do that on October 28 this autumn and instead got a warm-up at the Pre D-Congress which was broadcast digitally. Together, we can shape an agenda in a time that is uncertain, where digital is first. The industry has become even more dynamic, companies have had to find their way forward with changing customer behaviours and quick decisions.
Svensk Digital Handel invited to a webinar to talk about one of the trends we are looking at right now - live video shopping. Tom Xiong, who is one of the founders of The Digital Dragon, a podcast that addresses digital trends in the East that will affect the West, went through how the trend is growing in China and has made its way to Sweden.
When selling and marketing online, there are many legal issues to keep in mind. In addition, many new consumer rules are underway. A novelty is that companies that break consumer rules can risk high fines - penalty fees of up to 4% of sales.
As we have written before, we at 3bits offer a new service called Advanced Data Analysis, where we help companies dig into their customer and sales data. The purpose of the service is to provide new insights about the company’s products, customers, and campaigns that can later be a foundation for data driven decisions.
About how digital health centrals and e-commerce pharmacies with home delivery open the door for customer focus in health care, and how the cooperation between e-commerce and services take the overall service to a new level.
A lot of exiting ideas where presented at Global e-Commerce Summit in Barcelona in May, where new technology has been used to make the shopping experience better for customers in the fashion industry. Technologies with advanced and fast image processing, large touch screens, and VR was presented a nice and considered concept in form of interactive “mirrors”.
