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Insights into e-commerce and digital strategy.

We share experiences, guides and practical insights in e-commerce, AI, digital solutions and strategy. Here you will find analyses, trend insights and examples from real projects.

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D-Congress 2026 – Shaping Culture – Transforming Commerce
July 30, 2026

D-Congress 2026 – Shaping Culture – Transforming Commerce

AI, brand building, innovation, and customer experiences took center stage when D-Congress 2026 brought together thousands of participants under the theme Shaping Culture – Transforming Commerce at the Swedish Exhibition & Congress Centre in Gothenburg.

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D-Congress 2025 – Bridging borders, building future
March 31, 2025

D-Congress 2025 – Bridging borders, building future

More visitors, a larger exhibition and more interesting seminars, D-Congress 2025 lived up to high expectations. We heard insights from many of our larger and smaller retailers and suppliers where this year's theme was Bridging Borders – Building Futures with a focus on global e-commerce, intuitive e-commerce, regenerative retail and brand brilliance.

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PostNord Retail Day 2025 – A time of opportunity in a changing world
March 18, 2025

PostNord Retail Day 2025 – A time of opportunity in a changing world

As usual, PostNord Retail Day offered many insights and future prospects, even if the program was shorter than usual. The annual report of E-barometern was presented together with Swedish consumers' online favourites. We gained insight into both KappAhl's and Åhléns' initiatives.

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Nordic Retail Summit 2024
October 10, 2024

Nordic Retail Summit 2024

Swedish Trade invited to Nordic Retail Summit – a packed day with really good speakers. Representatives from trade, politics and authorities met to inspire and discuss the future of trade, everything from AI, the green transition and safe trade.

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PostNord Retail Day 2024 –  Stable e-commerce growth in an increasingly complex world
October 08, 2024

PostNord Retail Day 2024 – Stable e-commerce growth in an increasingly complex world

The fourth quarterly report in a row for the report E-barometern shows a positive development for e-commerce. As household consumption space becomes larger, e-commerce follows. But with an increasingly complex world around us, new opportunities arise with changed consumer behaviour.

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Innovation for impact - D-Congress 2024
March 26, 2024

Innovation for impact - D-Congress 2024

Once again, a packed D-Congress in March where one day is not enough these days, the program started already after lunch on Wednesday. This year's theme was Innovation for impact, where sustainability issues, new technology, profitability focus, circular business models and logistics challenges for commerce came together on the various stages and on the exhibition floor.

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PostNord Retail Day 2024 –  The e-commerce map is being redrawn and growth is gaining momentum
March 12, 2024

PostNord Retail Day 2024 – The e-commerce map is being redrawn and growth is gaining momentum

Although e-commerce showed a negative growth of 2% for the full year 2023 according to the report E-barometern, e-commerce is now predicted to have come out of its worst crisis and is on the way to increased growth and increased parcel volumes going forward. The second half of 2023 was better than the beginning. Price-focused consumers and e-retailers who switch to profitability characterize e-commerce during the year.

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PostNord Retail Day 2023 – Sustainable leadership – the power of innovation and culture
October 05, 2023

PostNord Retail Day 2023 – Sustainable leadership – the power of innovation and culture

The autumn's major industry event PostNord Retail Day was held digitally in October with the insight that an important key to a successful business is leadership – being able to make courageous decisions, create a strong culture and lead towards common goals. During Retail Day, the report E-barometern for Q2 was also presented with analyzes and insights.

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Restaffed – the new store experience
August 28, 2023

Restaffed – the new store experience

Restaffing is an overhaul for the stores where they can create added value with their staffing with the help of new technology. Together with HUI, Swish has produced a report to better understand the digitization of the retail trade. They are looking at how we can work with smart solutions to make better use of resources and increase profitability while improving the service to the customers.

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The report E-barometern Q1 2023
May 31, 2023

The report E-barometern Q1 2023

When the first quarter is summed up in the report E-barometern, the total result for e-commerce in Sweden ends up in line with the average figure for 2022, -7%, slightly better than the corresponding quarter last year. The theme of the report is international e-commerce, sustainability and used online.

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Profitable creativity –  D-Congress 2023
March 17, 2023

Profitable creativity – D-Congress 2023

2,700 from the e-commerce industry gathered for two busy days at D-Congress – and what days it were. A strong program of speakers that started already on Wednesday after lunch, followed by pleasant mingling. Many were ready to visit the exhibition the first day, but had to wait until the fair opened on Thursday. Most of the stages were packed and the networking on the exhibition floor continued throughout the day. D-Awards and a dinner with entertainment rounded off a really successful event.

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PostNord Retail Day - How should you invest to get out of the storm - not just as a survivor - but as a long-term winner?
February 23, 2023

PostNord Retail Day - How should you invest to get out of the storm - not just as a survivor - but as a long-term winner

During PostNord Retail Day 2023, the highlights from the report E-barometern 2022 were presented. Guests with different perspectives from the industry shared their analyzes and insights during the day.

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