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When you walk past a store front in a store, you sometimes see something that you get stuck for. This even though the decorator has not done it for me. It could just as well be products that are not at all interesting to me that are displayed. In an online store, on the other hand, there are all possibilities to display a personal store front. The technology to achieve this in e-commerce is easily accessible and ready to be implemented today.
In this part of the article series on Choosing an e-commerce platform, the focus is on something that is often forgotten - how to organize yourself around a successful e-commerce and how much work is actually behind a successful venture. E-commerce is not intended to reduce the workload; it is there to increase sales.
In the second part on Choosing an e-commerce platform, we will develop the reasoning about having a clear strategy because an important part to have in mind is what your business model looks like now and how you plan to develop it in the future. Different platforms are good at different things.
Regardless of whether the e-commerce journey starts from scratch or if it is already underway, the choice of e-commerce platform is a large and important decision. A choice that will affect the company for a long time. In this series of articles, we will try to clarify the concepts and facilitate something in the choice for your, probably, most important sales channel. E-commerce!
For us in Sweden, the e-commerce platform Bizzkit is a new acquaintance to work with, but Danish Hesehus has delivered e-commerce solutions on the in-house developed Bizzkit platform since 2002. Bizzkit has seamlessly linked PIM, DAM and CMS with an open API architecture to build headless e-commerce.
In a snow chaos in November, Episerver managed to hold their event, Episerver Ascend in Ericsson Globe with participants from all over the world, even though the event had a focus on the Nordics. The sessions contained experiences from different projects and partners, how to work, and Episerver Digital Experience Cloud (DXC).
Last month, I wrote about when we attended Sitecore Symposium 2014 in Barcelona in September. Here are a few more reflections that we brought home from the event. We should stop making assumptions about content, and test more. How gamification can be positive for customer loyalty and engagement. And for those who have a need to manage and analyse external web sites as it was an ordinary Sitecore site at the same place, FXM will be fully integrated in Sitecore 8.
We brought a lot of useful information with us home from several different speakers at Sitecore Symposium 2014, and were inspired by Dietmar Dahmen. One of his recommendations to succeed was to not ask yourself the question ”Why?”, but instead ask the question ”Why not?”.
