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Whether we want to admit it or not, we have been information dependant – the constant information hunt has become a behaviour. It is natural to google a question on the smart phone, tablet or computer, and the page who gets to answer the question is the winner. For those of you who sell online, it is not only important to be in the top search result, but really display the right image of the product to your customers.
Why go digital? The answer is quite simple. You should do it to make more money, and you do that if the potential customers places the order with you. To go the digital way opens up for the possibility to offer new types of services that are possible otherwise. And the customer is not the only winner here.
Even if the change is massive and demands investments, and obstacles will arise, the entire business can be jeopardized if the transformation to a modern B2B commerce is too slow. It is not an easy task, to handle complicated product and price information, often over multiple pages, systems, and even different currencies and markets. How does your company prepare for this challenge?
A new year has just started and e-commerce in Sweden has put yet another fantastic year behind, with a growth of 16 % and a turnover of 42.9 billion SEK, with is 6.4 % of the total turnover in Swedish retail.
