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For the seventh time, Litium presents a survey about digital commerce for B2B in Sweden, Norway, Denmark and Finland, which was carried out at the beginning of 2023. New for this year is a section where companies share tips and advice.
The report, Nordic Digital Commerce in B2B 2022, is Litium's sixth report based on responses from more than 900 respondents, making it the Nordic region's largest survey of how product-selling companies in manufacturing and trade do business in digital channels.
At a crowded Swedish fair in Gothenburg, 2400 gathered at the D-Congress on April 28 - everyone we met was more than happy to finally meet physically and talk e-commerce. The theme was E-commerce as entertainment where we got to listen to inspiring speakers on different stages and the opportunity to meet customers and partners.
Have you shopped on a consumer site and wished that there were equally flexible checkout solutions for B2B online as well? Then a payment platform can be something to look at more closely to simplify purchases digitally for companies.
In this part of the article series on Choosing an e-commerce platform, the focus is on something that is often forgotten - how to organize yourself around a successful e-commerce and how much work is actually behind a successful venture. E-commerce is not intended to reduce the workload; it is there to increase sales.
On March 11, we would gather at the Swedish Exhibition Center in Gothenburg to meet at D-Congress and talk e-commerce. But we have to do that on October 28 this autumn and instead got a warm-up at the Pre D-Congress which was broadcast digitally. Together, we can shape an agenda in a time that is uncertain, where digital is first. The industry has become even more dynamic, companies have had to find their way forward with changing customer behaviours and quick decisions.
In the second part on Choosing an e-commerce platform, we will develop the reasoning about having a clear strategy because an important part to have in mind is what your business model looks like now and how you plan to develop it in the future. Different platforms are good at different things.
Regardless of whether the e-commerce journey starts from scratch or if it is already underway, the choice of e-commerce platform is a large and important decision. A choice that will affect the company for a long time. In this series of articles, we will try to clarify the concepts and facilitate something in the choice for your, probably, most important sales channel. E-commerce!
At 3bits we work with several exiting B2B projects that use the digital advantages as a modern B2B site can offer. Every business has its own specific demands, no advance web and e-commerce solutions are standard. But several smart functions can be adapted and used in totally different areas.
We can soon put another fantastic e-commerce year behind us. Increases in percent similar to the previous years, but probably a much stronger finish than before. No one could have missed both the number of retailer catching on to the trend with Black Friday and Cyber Monday, and the sales increase these days have created in several ways.
