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Svensk Handel and GS1 Sweden organized a webinar about the business benefits 2D codes - the next generation of barcodes create for you as a retailer. They also showed examples from H&M and practical guidance on how the store can get started and benefit from QR codes.
Start evaluating e-commerce and follow up on the activities - the important thing is to start the work of optimizing and finding the parts that can be screwed on without suffering customer satisfaction and to focus on things that give customers value. Creating long-term customers who return again and again is often the key to finding profitability.
In May I attended e-commerce Stockholm and listened when Pär Svärdsson, CEO, at Apotea, and Anton Jacobsson, CEO at Babyland talked about their recipe to success. We have written about the crucial final mile, before, they talk about transport approach with bouncy steps.
Jetpak has over 30 years of experience of transports, this year they have taken the step towards e-commerce deliveries. Jetpak is the easy and fast alternative for prioritized deliveries from door to door. For the customers who can’t or won’t wait.
22 % of the people in Sweden do it. Sales went up with 38 % during 2013. Yet, barely 1 % of the total grocery sales is online. 265 billion SEK is available. E-commerce in groceries is predicted to be able to reach 22 % in 10 years, if we just do it right.
Returns can be an obstacle for many actors in e-commerce, and the effectiveness of return management is always of interest. Most of the ones that I have talked to who are sceptical to order clothes and shoes online, says that they want to try it on before they decide. There are those who try to solve it by free returns or an explicit measure table, and there are those who take it one step further and deliver the package directly to the door and stays to bring any returns back in the truck.
