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Start evaluating e-commerce and follow up on the activities - the important thing is to start the work of optimizing and finding the parts that can be screwed on without suffering customer satisfaction and to focus on things that give customers value. Creating long-term customers who return again and again is often the key to finding profitability.
A lot of exiting ideas where presented at Global e-Commerce Summit in Barcelona in May, where new technology has been used to make the shopping experience better for customers in the fashion industry. Technologies with advanced and fast image processing, large touch screens, and VR was presented a nice and considered concept in form of interactive “mirrors”.
During Global e-Commerce Summit in Barcelona, we had a few days in June. Filled with exiting and interesting new lessons. It is always rewarding to hear about ground breaking ideas and niches that well performed build great successful companies.
In May I attended e-commerce Stockholm and listened when Pär Svärdsson, CEO, at Apotea, and Anton Jacobsson, CEO at Babyland talked about their recipe to success. We have written about the crucial final mile, before, they talk about transport approach with bouncy steps.
Jetpak has over 30 years of experience of transports, this year they have taken the step towards e-commerce deliveries. Jetpak is the easy and fast alternative for prioritized deliveries from door to door. For the customers who can’t or won’t wait.
22 % of the people in Sweden do it. Sales went up with 38 % during 2013. Yet, barely 1 % of the total grocery sales is online. 265 billion SEK is available. E-commerce in groceries is predicted to be able to reach 22 % in 10 years, if we just do it right.
I can be positively surprised by a bag in a store. Well, not a regular plastic bag. The ones in thick paper with a appealing print with fancy handles, or a fabric bag in nice colours. It makes the content in the bag even more attractive or better.
Barcelona is a city that always fascinates. The design is present both in the buildings and the clothes. At Global e-Commerce Summit in June, Spanish fashion brands Adolfo Dominquez and Desigual shared some of their strategies to sell fashion online that helped them be successful. They are bold when it comes to e-commerce, and have succeeded.
Returns can be an obstacle for many actors in e-commerce, and the effectiveness of return management is always of interest. Most of the ones that I have talked to who are sceptical to order clothes and shoes online, says that they want to try it on before they decide. There are those who try to solve it by free returns or an explicit measure table, and there are those who take it one step further and deliver the package directly to the door and stays to bring any returns back in the truck.
