Articles

This time, I will bring up the importance of messages in sync in order for a visitor to recognize commercial messages in the present channel, making information accessible to everyone, and the possibility to find your customers when they are ready.

There aren’t always a choice for the customer when it comes to how an order should be delivered. But there are those who will do their best to leave the choice to the receiver, to do everything to provide the service the customers want, to have the one specific customer in centre.

Last time, I mentioned product range, offers, and what to have in mind when you think about prizing and payments. This time, I will focus on delivery options, delivery fees and customs when you are active in several markets.

There are a lot of functions and mind sets when you talk about omnichannel, some are easier to implement than others. It is important to have in mind that everything can’t work for everyone, or that it is an end in itself to fulfil. The challenge is to find the optimal blend for your business and your customers.

We love stories! The occurrence of storytelling is as old as human beings. We see that storytelling has the same grip of us now as for thousands of years ago every day with our enormous consumption of movies, book, games and not at least commercials. You create an extra dimension for the customer’s experience by writing a story about a product, a trade mark, or a company.