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Svensk Handel – Swedish Trade Federation – organized a webinar in March on what is important to consider when making environmental claims in advertising. There are several rules in marketing and environmental labeling that are important to keep track of. This is an area that is prioritized for oversight where a lot is happening now in Sweden.
2,700 from the e-commerce industry gathered for two busy days at D-Congress – and what days it were. A strong program of speakers that started already on Wednesday after lunch, followed by pleasant mingling. Many were ready to visit the exhibition the first day, but had to wait until the fair opened on Thursday. Most of the stages were packed and the networking on the exhibition floor continued throughout the day. D-Awards and a dinner with entertainment rounded off a really successful event.
During PostNord Retail Day 2023, the highlights from the report E-barometern 2022 were presented. Guests with different perspectives from the industry shared their analyzes and insights during the day.
For the first time, Nordic Retail Summit was arranged by Svensk Handel in October in Stockholm. A full day was offered with interesting speakers and the opportunity for rewarding networking during the day and concluded with the Retail Awards and dinner in the evening.
If you work with e-commerce and are responsible for advertising products, you already know what Google Merchant is. If you don't, it might be good to know a little more about what Google's free service for marketers is, how it works – and why you should use it if you want to display your products in ads from Google Ads and free under the Shopping tab among Google's search results.
The autumn edition of PostNord Retail Day was held digitally with the theme of Winning business models and channel strategies in a phygital landscape. E-commerce, which has been strong for a long time, coincides with the physical stores, and in the new existence the search for sustainable and profitable experiences continues. We were treated to both inspiration and tips from e-retailers and researchers, as well as a review of the quarter's report E-barometern.
On May 1, 2022, the new Consumer Purchase Act came into force in Sweden and on September 1, 2022, a modernized consumer protection. During a webinar, Advokatfirman Delphi focused on the new rules on price information.
Install the new GA4 in parallel with the version you use today as soon as possible. The purpose of parallel installations is to start collecting new data as early as possible.
The report, Nordic Digital Commerce in B2B 2022, is Litium's sixth report based on responses from more than 900 respondents, making it the Nordic region's largest survey of how product-selling companies in manufacturing and trade do business in digital channels.
At a crowded Swedish fair in Gothenburg, 2400 gathered at the D-Congress on April 28 - everyone we met was more than happy to finally meet physically and talk e-commerce. The theme was E-commerce as entertainment where we got to listen to inspiring speakers on different stages and the opportunity to meet customers and partners.
