Articles

What has become a bit of a tradition, to go to Borås in the end of September for a packed e-commerce conference - PostNord Retail Day, became, like everything else lately, a little different. Instead, the conference was run completely digitally for one afternoon. Of course, we missed being able to physically meet and watch all the interviews and presentations live, but Beata Wickbom was, as usual, a skilled moderator.

A lot of exiting ideas where presented at Global e-Commerce Summit in Barcelona in May, where new technology has been used to make the shopping experience better for customers in the fashion industry. Technologies with advanced and fast image processing, large touch screens, and VR was presented a nice and considered concept in form of interactive “mirrors”.

In May I attended e-commerce Stockholm and listened when Pär Svärdsson, CEO, at Apotea, and Anton Jacobsson, CEO at Babyland talked about their recipe to success. We have written about the crucial final mile, before, they talk about transport approach with bouncy steps.

We can soon put another fantastic e-commerce year behind us. Increases in percent similar to the previous years, but probably a much stronger finish than before. No one could have missed both the number of retailer catching on to the trend with Black Friday and Cyber Monday, and the sales increase these days have created in several ways.

I can be positively surprised by a bag in a store. Well, not a regular plastic bag. The ones in thick paper with a appealing print with fancy handles, or a fabric bag in nice colours. It makes the content in the bag even more attractive or better.