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On September 17, it was time for E-commerce Forum in Borås, Sweden, arranged by PostNord. Before the day was even ended it was clear that Borås will also host the recurring event next year. This year, the theme was “What can we learn from Great Britain?”. We were offered several interesting ideas, and the insight was that there is a lot to learn.
On September 16, NetRelations invited to a breakfast seminar together with Episerver in Gothenburg. The focus was analysis and conversion optimization. Maybe you hear or say “We need to drive more traffic”, but how can we work with activities to increase sales?
This article is a reflection of a theme that 3bits often comes across when we discuss e-commerce with our customers. It is important in the change work with e-commerce to balance the business’ strengths and weaknesses. To work with both where the strengths are most important to the business’ road forward, and also the most challenging.
Whether we want to admit it or not, we have been information dependant – the constant information hunt has become a behaviour. It is natural to google a question on the smart phone, tablet or computer, and the page who gets to answer the question is the winner. For those of you who sell online, it is not only important to be in the top search result, but really display the right image of the product to your customers.
Jetpak has over 30 years of experience of transports, this year they have taken the step towards e-commerce deliveries. Jetpak is the easy and fast alternative for prioritized deliveries from door to door. For the customers who can’t or won’t wait.
The reason that we started to work with NServiceBus a few years ago, it that we always have pretty demanding integrations in e-commerce systems where real time in combination with disconnection between different systems is important for the customer experience as well as the demand for up time and stability. The advantages we have seen with NServiceBus is the simplicity in getting the basic structure to work, and instead the focus can be on design of the messages, and mapping of these to respective system.
Why go digital? The answer is quite simple. You should do it to make more money, and you do that if the potential customers places the order with you. To go the digital way opens up for the possibility to offer new types of services that are possible otherwise. And the customer is not the only winner here.
Even if the change is massive and demands investments, and obstacles will arise, the entire business can be jeopardized if the transformation to a modern B2B commerce is too slow. It is not an easy task, to handle complicated product and price information, often over multiple pages, systems, and even different currencies and markets. How does your company prepare for this challenge?
This February we attended a seminar about consumer rights and e-commerce law at the law office Setterwalls. This is only applicable between B2C, with the purpose to protect the consumer and make trade easier with unanimous regulations in EU. For the new EU consumer rights from June 13 2014, the feeling last year was “We will make some changes and see if it is enough” to “Do it right, otherwise you are heavily fined”.
A new year has just started and e-commerce in Sweden has put yet another fantastic year behind, with a growth of 16 % and a turnover of 42.9 billion SEK, with is 6.4 % of the total turnover in Swedish retail.
