Articles

Barcelona is a city that always fascinates. The design is present both in the buildings and the clothes. At Global e-Commerce Summit in June, Spanish fashion brands Adolfo Dominquez and Desigual shared some of their strategies to sell fashion online that helped them be successful. They are bold when it comes to e-commerce, and have succeeded.

It is not likely that you will go to a store, select products and then leave the basket or shopping cart and leave, or go to a competing store. It is more common online, and easier. What you can do about the abandoned carts is more difficult. But there is a lot of potential to getting them all the way through the checkout.

In the last part we will show a few examples of those who already think omnichannel, and give tips on what to focus on to succeed with omnichannel.

Returns can be an obstacle for many actors in e-commerce, and the effectiveness of return management is always of interest. Most of the ones that I have talked to who are sceptical to order clothes and shoes online, says that they want to try it on before they decide. There are those who try to solve it by free returns or an explicit measure table, and there are those who take it one step further and deliver the package directly to the door and stays to bring any returns back in the truck.

In the previous article about internationalization, we discussed things to have in mind when it comes to deliveries and customs. In this final part of the series of articles, I will mention a few things about organization, time, and how the launch can be handled.