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Just as well to admit right away - I e-shop happily and often. And has been in the world of e-commerce for a long time in my professional life. It still feels just as fun and just as right. Although much has happened since I first e-shopped in the late 90s, there is still great development potential today. I often see some smart feature or an innovation or idea that moves the industry forward.
It is very common today that we have information spread over several systems. For a product, we can, for example, have product information in a PIM (Product Information Management), information about sales of the product and price in an ERP (Enterprise Resource Planning / Business system) and documents and images connected to the product in a DAM (Digital Asset Management).
On March 11, we would gather at the Swedish Exhibition Center in Gothenburg to meet at D-Congress and talk e-commerce. But we have to do that on October 28 this autumn and instead got a warm-up at the Pre D-Congress which was broadcast digitally. Together, we can shape an agenda in a time that is uncertain, where digital is first. The industry has become even more dynamic, companies have had to find their way forward with changing customer behaviours and quick decisions.
In the second part on Choosing an e-commerce platform, we will develop the reasoning about having a clear strategy because an important part to have in mind is what your business model looks like now and how you plan to develop it in the future. Different platforms are good at different things.
The theme for this year's first Retail Day, organized by PostNord in digital form, was circular e-commerce and sustainability. The report E-barometern for 2020 was presented with a growth for e-commerce in Sweden for the full year of 40% where the grocery trade online almost doubled.
Every year, the state, the regions, and the municipalities buy goods and services for hundreds of billions through public procurement. Unlike private purchasing, there are regulations that govern how the public sector may make purchases. One of the requirements that has been added in recent years is that e-commerce in some form must exist.
Regardless of whether the e-commerce journey starts from scratch or if it is already underway, the choice of e-commerce platform is a large and important decision. A choice that will affect the company for a long time. In this series of articles, we will try to clarify the concepts and facilitate something in the choice for your, probably, most important sales channel. E-commerce!
Svensk Digital Handel invited to a webinar to talk about one of the trends we are looking at right now - live video shopping. Tom Xiong, who is one of the founders of The Digital Dragon, a podcast that addresses digital trends in the East that will affect the West, went through how the trend is growing in China and has made its way to Sweden.
When selling and marketing online, there are many legal issues to keep in mind. In addition, many new consumer rules are underway. A novelty is that companies that break consumer rules can risk high fines - penalty fees of up to 4% of sales.
